Marketing Officer

Marketing Officers drive profit and promote products and services through coordinated marketing campaigns.

You will be responsible for raising the profile of your organisation and making it more attractive to potential clients and staff. Your role could include planning and delivering public relation campaigns, working with local and national press and media, developing and managing the company website or writing articles and designing promotional materials such as articles, leaflets and brochures.

Marketing Officer is also known as Digital Marketing Executive, Marketing Assistant, Online Marketing Officer.

Role Characteristics

Manage the reputation of the organisation
Develop, implement and evaluate communications strategies
Media handling, such as placing good news stories, handling bad publicity and dealing with enquiries
Develop links with local organisations
Update the website, intranet and social media
Brief other health organisations on developments, plans and incidents

Skills

Attention to detail
Collaboration
Communication
Creative thinking
Working with groups
Planning

Day in the life

Watch this video to find out more about being a Communications Officer.

Routes into this role

Here are some example routes that can lead into this role.

Volunteering or work experience

GCSEs

BTEC

T-Level

A-Levels

Undergraduate degree

How to become

You will usually need 5 GCSEs or English and maths.

You will usually need 3 A-levels or equivalent such as a T-Level or BTEC.

Employers may expect experience, which could be paid or voluntary. It may be possible to gain experience in an admin job in a communications department.

Although there is no set entry route, marketing officers often have a relevant qualification. This could be in PR, marketing, journalism or communications, often at degree level. It is important to check your preferred course provider's entry requirements for guidance.